BRAND PHILOSOPHY / ORIGINALITY & DESIGN
Respecting Originality, Protecting Design
In 2015, business strategy consultant Li Heng published an article on Crossing titled "Originality Is More Respected Than Wealth in the US." At JUSTIME, we believe that the value of originality extends far beyond any single country or culture. Creativity deserves recognition and respect everywhere.
For those working in creative industries, originality is an essential principle. Every original creation represents the time, dedication, expertise, and imagination of its creator. Such efforts deserve to be respected and appropriately protected.
01 / THE VALUE OF ORIGINALITY
Original Design Is Worth Protecting
At Sheng Tai Brassware, the company behind the JUSTIME brand, we have consistently regarded originality as a fundamental principle of product development. Each design reflects the dedication of our team and our commitment to meaningful innovation.
Our water-drinking faucet was previously involved in an intellectual property dispute concerning alleged design infringement. After approximately one year of legal proceedings, the litigation concluded with an outcome favorable to our company. This experience further reinforced our belief in the importance of protecting original design.
02 / OUR DESIGN COMMITMENT
A Long-Standing Commitment to Creativity
Over the years, JUSTIME has continued to invest in original product design and innovative bathroom solutions. Our designers' dedication, together with recognition through numerous domestic and international design awards, reflects our ongoing pursuit of design excellence.
We believe that genuine innovation requires both creativity and responsibility. Respecting the intellectual property of others is just as important as protecting our own. For JUSTIME, originality is not simply a design approach, but a principle that guides our long-term development.
03 / RESPECT FOR INTELLECTUAL PROPERTY
Creativity Deserves Respect
We once again emphasize the importance of respecting originality. Every original creation represents valuable intellectual effort and deserves appropriate recognition and legal protection.
Whether as individuals or businesses, we share a responsibility to respect the creative achievements of others and uphold the principles of originality, integrity, and responsible innovation.
04 / DESIGN & ORIGINALITY
Protecting the Value of Original Creation
